How Charlie Brown’s Safety Gear Can Save Your Face.

 

High-visibility vests are important on the job. They make you more noticeable, like the shining star you are. And if not that, high-vis vests are very handy on a dark, mid-January morning when a drowsy cement truck skipper hasn’t had his 24 oz. Monster drink yet and he almost pancakes your face.

 

 

We don’t want that.

You’d be missed.

So wear a CHALECO.

 

 

 

CHALECO

(chah-LAY-koh)

Vest

 

 

 

To remember CHALECO, think about all the downtime Charlie Brown has. Yeah… that Charlie Brown. I mean, you see him at Thanksgiving. Then you see him at Christmas. What’s he doing the other 11 months of the year?

 

 

I’ll tell you what he’s doing: Selling high-vis vests at a little company called Charlie Co. In an attempt to save the company assets following his ugly divorce from Lucy (she was always a piece of work….), he moved Charlie Co. HQ to London, so now everyone calls it CHALECO (don a British accent and say “Charlie Co”…) – which makes good sense with their sales of high-visibility vests.

 

Charlie Co = Chaleco = Vest

 

 

We all should have seen this coming from Charlie, right? The entrepreneurial high-visibility vest company?

 

 

Just look at his favorite shirt (his only shirt?) as a kid.

Hello? Hola?

 

Yellow camisa…. Black lines…. It’s a Safety Shirt!

 

Bright yellow shirt?

Black lines to accentuate the translucent yellow?

Just like the high-vis vests on the job.

 

 

 

Charlie Brown has always been a fan of CHALECOS; of course he’d start his own company selling them.

 

 

So to remember CHALECO, think about Charlie Brown and his high-visibility vest company based on his iconic garb – CHALECO.

 

 

VEST :: CHALECO :: (chah-LAY-koh)

 

 

 

 

 

 

 

Bradley Hartmann is founder and el presidente at Red Angle (www.redanglespanish.com), a Spanish language training firm focused on the construction industry. Don’t be too judgmental of Lucy… she’s been through a lot.

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