She understands his audience well.
In reality, Novak is famous in business circles. Novak was named 2012 Chief Executive of the Year by Chief Executive magazine. Overseeing YUM! (Taco Bell, KFC and Pizza Hut) also means leading 400K employees. They know who he is.
And in many respects, this seems like a book primarily written for his employees. Cheery and benign, Accidental CEO was probably given as a gift to its top 10,000 managers.
I recommend Accidental CEO as an audio book, perfect for some mindless business-related road trip. Novak is a good story-teller. The details of his rise through the ranks at Pepsico are easy on the ears, but they cover no new ground. The flattering stories about Starbucks, Warren Buffett, Jim Collins, Southwest Airlines and Target, while probably true, are so tired.
So, so tired.
And that’s what this book is: So so.
The Chapter titles offer a glimpse into the depth here:
– Getting down to business
– Paying my dues
– Getting out of my comfort zone
– Practicing what you preach
– Appreciating the power of people
On a positive note, Novak appears like a disciple of Tom Peters (although TP is one business giant not fawned over) and displays the soft skills required to lead an organization, especially one with high turnover.
Given the state of the economy, many companies have all but eliminated reward and recognition over the past few years. Novak provides dozens of creative ways to reward and recognize.
Bottom line: This would be a great gift for a graduating senior – ideally one who hasn’t read any business books and eats a boatload of fast food. Otherwise, save your money and borrow the audio version of Accidental CEO from your public library.
Bradley Hartmann is El Presidente at Red Angle (www.redanglespanish.com). He plans on reading 52 books this year and will report back on his progress.
4. Education of an Accidental CEO by David Novak
Categories: Libro 52 Challenge