Imagine this “Experience” from a Linkedin profile:
– College dropout :: Oxford, England
– Chef :: Paris
– Stove salesman :: Scotland
– Dr. George Gallup’s right-hand man :: NJ
– British Secret Service during WWII :: DC
– Amish farmer :: Pennsylvania
(Then at the age of 38…)
– Founder Ogilvy & Mather :: NY
– Inspiration from Don Draper in Mad Men
If there was a guy who did all this and then wrote a book about it… it would be interesting.
And it was.
As you might assume from an advertising genius, David Ogilvy packs a wicked punch into a small space. He writes small sentences. He tells small stories. He wrote a great small book, one I pounded out in a couple of days.
My only critique is the frequency with which Ogilvy employs British and French sayings that were all but intelligible to me. But… he was British and lived in France, so you can’t yell at your dog because it has fleas, I guess.
And with a book as entertaining and oddly amusing as this, consider this subtle criticism a small speed bump and not a stop sign.
Here is some Ogilvy wisdom from Blood, Brains & Beer:
Unless your advertising contains a Big Idea, it will pass like a ship in the night.
The consumer is not a moron, she is your wife. Try not to insult her intelligence.
Advertising should be true, credible, and pleasant. People do not buy from bad-mannered liars.
“If you detect a slight stench of conceit in this book, I would have you know that my conceit is selective. I am a miserable duffer in everything, except advertising. I cannot read a balance sheet, work a computer, ski, sail, play golf or paint. But when it comes to advertising, Advertising Age says that I am “the creative king of advertising.” When Fortune published an article about me and titled it “Is David Ogilvy a Genius?,” I asked my lawyer to sue the editor for the question mark.”
Bradley Hartmann is El Presidente at Red Angle (www.redanglespanish.com). He’s grinding out 52 books this year. Six down in Month Uno… so far so good.
6. Blood, Brains and Beer by David Ogilvy
Categories: Libro 52 Challenge