Libro 9/52 :: To Sell Is Human by Dan Pink

tosellishuman

It’s been said you will be the same person from one year to the next except for the books you read and the people you meet.

 

 

To Sell Is Human will change the way you think about sales and persuasion. Meet Dan Pink through his online videos and you’ll check the box on both elements of the maxim.

 

 

This book will help you improve.

Immediately.

 

 

Buy it now.

 

Shopping Cart buttons

 

Because everyone is selling something.

 

 

Houses.

Drywall.

Safety.

Ideas.

Themselves.

 

 

This is what Pink means when he says, “To Sell Is Human.” Persuading is a form of selling. And persuading people – or at least attempting to persuade –  is what humans do. This book will help you be more effective when you do it.

 

 

Of the first 10 books in the Libro 52 Challenge, To Sell Is Human is the highest-scoring book by a wide margin.

Screen shot 2013-02-23 at 9.06.50 AM

 

From a 3-year old seeking attention (or ice cream) to your boss pleading for a project extension, everyone is in the business of selling… once you get the image of a used car salesman out of your head.

 

Yeah, he's in sales. But you are too.

Yeah, he’s in sales. But you are too.

 

Pink has stories, tips, exercises, and ideas that will persuade you to start thinking differently. He also recommends other books to read, websites to check out.

 

 

His tips to improve your pitch and the questions you ask are among the best of the best. It’s stuff you can put to use immediately.

 

 

This book is so good it’s demographic is in the title – humans.

 

 

Bottom Line: If you are human, buy this book. You’ll improve. And when you are done, watch this video about another Pink book, Drive.

 

 

 

Bradley Hartmann is El Presidente at Red Angle (www.redanglespanish.com). He’s reading 52 books this year – or at least he’s trying. So far he’s ahead of schedule.

 

 

Screen shot 2013-02-23 at 9.06.01 AM

LIBRO 52 Challenge YTD

1. Kennedy/Nixon by Chris Matthews

2. Poke the Box by Seth Godin

3. Gone Girl by Gillian Flynn 

NA. Buy-In by John Kotter and Lorne Whitehead

4. Education of an Accidental CEO by David Novak

5. Death of a Salesman by Arthur Miller

6. Blood, Brains and Beer by David Ogilvy

7. Lyndon Johnson :: Master of the Senate by Robert Caro

8. 1776 by David McCullough

9. To Sell Is Human by Dan Pink

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  16. Libro 25/52: The Business of Belief by Tom Asacker « the red angle
  17. Libro 26/52: 18 Minutes by Peter Bregman « the red angle
  18. Libro 27/52: Drive by Dan Pink « the red angle
  19. Libro 28/52 :: Enough by John Bogle « the red angle
  20. Libro 29/52 :: Contagious by Jonah Berger « the red angle
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  23. Libro 33/52 :: The No Asshole Rule by Robert Sutton « the red angle
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  28. Libro 42/52 :: Black Irish by Stephan Talty « the red angle
  29. Libro 43/52 :: The Firm by Duff McDonald « the red angle
  30. Libros 44-50 :: The final chapter of the Libro 52* Challenge. « the red angle

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