It’s been said you will be the same person from one year to the next except for the books you read and the people you meet.
This book will help you improve.
Buy it now.
Because everyone is selling something.
This is what Pink means when he says, “To Sell Is Human.” Persuading is a form of selling. And persuading people – or at least attempting to persuade – is what humans do. This book will help you be more effective when you do it.
Of the first 10 books in the Libro 52 Challenge, To Sell Is Human is the highest-scoring book by a wide margin.
From a 3-year old seeking attention (or ice cream) to your boss pleading for a project extension, everyone is in the business of selling… once you get the image of a used car salesman out of your head.
Pink has stories, tips, exercises, and ideas that will persuade you to start thinking differently. He also recommends other books to read, websites to check out.
His tips to improve your pitch and the questions you ask are among the best of the best. It’s stuff you can put to use immediately.
This book is so good it’s demographic is in the title – humans.
Bottom Line: If you are human, buy this book. You’ll improve. And when you are done, watch this video about another Pink book, Drive.
Bradley Hartmann is El Presidente at Red Angle (www.redanglespanish.com). He’s reading 52 books this year – or at least he’s trying. So far he’s ahead of schedule.
9. To Sell Is Human by Dan Pink
Categories: Libro 52 Challenge