Libro 9/52 :: To Sell Is Human by Dan Pink


It’s been said you will be the same person from one year to the next except for the books you read and the people you meet.



To Sell Is Human will change the way you think about sales and persuasion. Meet Dan Pink through his online videos and you’ll check the box on both elements of the maxim.



This book will help you improve.




Buy it now.


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Because everyone is selling something.










This is what Pink means when he says, “To Sell Is Human.” Persuading is a form of selling. And persuading people – or at least attempting to persuade –  is what humans do. This book will help you be more effective when you do it.



Of the first 10 books in the Libro 52 Challenge, To Sell Is Human is the highest-scoring book by a wide margin.

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From a 3-year old seeking attention (or ice cream) to your boss pleading for a project extension, everyone is in the business of selling… once you get the image of a used car salesman out of your head.


Yeah, he's in sales. But you are too.

Yeah, he’s in sales. But you are too.


Pink has stories, tips, exercises, and ideas that will persuade you to start thinking differently. He also recommends other books to read, websites to check out.



His tips to improve your pitch and the questions you ask are among the best of the best. It’s stuff you can put to use immediately.



This book is so good it’s demographic is in the title – humans.



Bottom Line: If you are human, buy this book. You’ll improve. And when you are done, watch this video about another Pink book, Drive.




Bradley Hartmann is El Presidente at Red Angle ( He’s reading 52 books this year – or at least he’s trying. So far he’s ahead of schedule.



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LIBRO 52 Challenge YTD

1. Kennedy/Nixon by Chris Matthews

2. Poke the Box by Seth Godin

3. Gone Girl by Gillian Flynn 

NA. Buy-In by John Kotter and Lorne Whitehead

4. Education of an Accidental CEO by David Novak

5. Death of a Salesman by Arthur Miller

6. Blood, Brains and Beer by David Ogilvy

7. Lyndon Johnson :: Master of the Senate by Robert Caro

8. 1776 by David McCullough

9. To Sell Is Human by Dan Pink

Categories: Libro 52 Challenge

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30 replies


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  11. Libro 18/52 :: The Adventures of Johnny Bunko by Dan Pink « the red angle
  12. Libro 19 + 20/52 :: Thunderstruck by Erik Larson + In Cold Blood by Truman Capote « the red angle
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  14. Libro 22 + 23/52 :: Down & Dirty Pictures by Peter Biskind + Makers by Chris Anderson « the red angle
  15. Libro 24/52: Tales From Q School by John Feinstein « the red angle
  16. Libro 25/52: The Business of Belief by Tom Asacker « the red angle
  17. Libro 26/52: 18 Minutes by Peter Bregman « the red angle
  18. Libro 27/52: Drive by Dan Pink « the red angle
  19. Libro 28/52 :: Enough by John Bogle « the red angle
  20. Libro 29/52 :: Contagious by Jonah Berger « the red angle
  21. Libro 30/52 :: Lexicon by Max Barry « the red angle
  22. Libro 31 + 32/52 :: Thinking, Fast and Slow by Daniel Kahneman + A Very Short Tour of the Mind by Michael Corballis « the red angle
  23. Libro 33/52 :: The No Asshole Rule by Robert Sutton « the red angle
  24. Libro 34 + 35/52 :: Choose Yourself by James Altucher + The Halo Effect by Phil Rosenzwieg. « the red angle
  25. Libro 36/52 :: Inside The Box by Drew Boyd and Jacob Goldenberg. « the red angle
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  30. Libros 44-50 :: The final chapter of the Libro 52* Challenge. « the red angle

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