Simply put: If you use Power Point, speak publicly, or otherwise attempt to reach an audience with a message or story – buy this book. It will be a fantastic reference guide for a long time.
Duarte’s HBR Guide to Persuasive Presentations takes you coast-to-coast, covering everything from the moment you begin thinking about the presentation all the way past the performance and into the follow-up survey & post-mortem.
Everything about this book is smart.
The content is “chunked” beautifully. Every 2 or 3 pages there is a new topic with insights and recommendations easily found after your first pass. It’s short too – you can knock this out in 2-3 hours. Short enough for the procrastinator in all of us….
The size and shape of the book are smart. It’s tall and thin allowing you to breeze through the pages quickly.
The stock used for the cover has a subtle velvet feel to it too. It’s different. And seriously – when was the last time the texture of the cover caught your attention?
Along with this Duarte gem, there is another presentation book that should be required reading in business: Presentation Zen by Garr Reynolds.
Duarte’s Persuasive Presentations is the left brain’s “how to” guide. It’s analytical, text-based, black + white and methodical. Duarte offers some help on word limits per slide and image selection, but she doesn’t illustrate good & bad designs side-by-side. This is where Presentation Zen fits in.
Presentation Zen is the right brain yang to Duarte’s ying. Presentation Zen evokes emotion, uses dozens of images in color and offers a holistic view of the communication process. Reynolds shows multiple versions of the same slide and highlights the pros and cons for each.
Extremely visual and helpful.
Consider these two texts companion pieces to Power Point excellence.
For $30, buy both. Your next promotion will make this a solid return on your investment.
HBR Guide to Persuasive Presentations :: $13.57
Presentation Zen :: $15.64
Bottom Line: It’s easy to “lose the forest for the trees” when creating an important presentation. The details drag you down and before you know it, the audience perspective ceases to be the focus. This book will help you avoid that.
Bradley Hartmann is El Presidente at Red Angle (www.redanglespanish.com). He’s reading 52 books this year. One Q down, 3 to go….
14. Persuasive Presentations by Nancy Duarte
Categories: Libro 52 Challenge