Libro 17/52 :: The Thank You Economy by Gary Vaynerchuk


If you are not familiar with Gary Vaynerchuk, you should be. Gary Vee (@garyvee) is the living, swearing, New York Jets-loving proof of the value, differentiation, and scale that can be applied courtesy of the internet.


The legend of Gary Vee is large.

Here is the speed version…



Immigrant parents open wine store.

Gary gets involved at an early age.

Idea of e-commerce materializes.

Gary sees the future.

People think he’s an idiot.

(Who would ever buy wine online?)

Gary combines personality, humor & wine IQ.

Business builds.

Gary starts Wine Library TV – wine videos.

Business accelerates.

Gary lands on Conan, eats dirt & drinks wine.

Business explodes.

Gary starts Vayner Media.

Vayner Media helps firms not be Internet-stupid.



The Thank You Economy is a rolling monologue detailing a social media paradigm for businesses through the eyes of Gary Vee. The book is compelling, convincing and casual.


The Thank You Economy is essentially a Social Media 101 guide.

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Vaynerchuk’s passion in The Thank You Economy is palpable. I got the sense the book is a verbal data dump of the conversations he has daily with his staff and CMO’s across the country.


Gary Vee circles the wagons on a number of inter-related topics, but the over-riding theme is Social Media is here to stay and allows for the best type of interaction with customers: Direct.


While this book is heavier on the WHY vs. the HOW, the best content in The Thank You Economy comes from his Fallacy/Truth section. Gary identifies the most common questions/challenges he receives and explains how to respond.



For example: What’s the ROI on social media?  


Gary’s (infamous) answer: What’s the ROI of your mother? The data isn’t as black and white like it has been in the past… the brands that have a soul and a heart and understand how to scale this will win.


Bottom Line: If you are asking yourself how Facebook/Twitter/Youtube/Blogging/et al can impact your business (and you should be…), this is a great place to start. WARNING: Gary is a character. To read more about what he’s like live, check out this post from his speech at The Art of Marketing in Chicago last year.



Bradley Hartmann is El Presidente at Red Angle ( He’s reading 52 books this year. 

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LIBRO 52 Challenge YTD

1. Kennedy/Nixon by Chris Matthews

2. Poke the Box by Seth Godin

3. Gone Girl by Gillian Flynn 

NA. Buy-In by John Kotter and Lorne Whitehead

4. Education of an Accidental CEO by David Novak

5. Death of a Salesman by Arthur Miller

6. Blood, Brains and Beer by David Ogilvy

7. Lyndon Johnson :: Master of the Senate by Robert Caro

8. 1776 by David McCullough

9. To Sell Is Human by Dan Pink

NA. Profiles In Courage by JFK*

10. Write It When I’m Gone by Tom DeFrank

11. FDR by Jean Edward Smith

12. The Cluetrain Manifesto by Locke, Searls, Weinberger + Levine

13. One Click by Richard Brandt

14. Persuasive Presentations by Nancy Duarte

NA. James K. Polk by Walter Borneman

15. The Greatest Generation by Tom Brokaw

16. The Illustrious Dead by Stephan Talty

17. The Thank You Economy by Gary Vaynerchuk

Categories: Libro 52 Challenge

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20 replies


  1. Libro 18/52 :: The Adventures of Johnny Bunko by Dan Pink « the red angle
  2. Libro 19 + 20/52 :: Thunderstruck by Erik Larson + In Cold Blood by Truman Capote « the red angle
  3. Libro 21/52 :: Ctrl Alt Delete by Mitch Joel « the red angle
  4. Libro 22 + 23/52 :: Down & Dirty Pictures by Peter Biskind + Makers by Chris Anderson « the red angle
  5. Libro 24/52: Tales From Q School by John Feinstein « the red angle
  6. Libro 25/52: The Business of Belief by Tom Asacker « the red angle
  7. Libro 26/52: 18 Minutes by Peter Bregman « the red angle
  8. Libro 27/52: Drive by Dan Pink « the red angle
  9. Libro 28/52 :: Enough by John Bogle « the red angle
  10. Libro 29/52 :: Contagious by Jonah Berger « the red angle
  11. Libro 30/52 :: Lexicon by Max Barry « the red angle
  12. Libro 31 + 32/52 :: Thinking, Fast and Slow by Daniel Kahneman + A Very Short Tour of the Mind by Michael Corballis « the red angle
  13. Libro 33/52 :: The No Asshole Rule by Robert Sutton « the red angle
  14. Libro 34 + 35/52 :: Choose Yourself by James Altucher + The Halo Effect by Phil Rosenzwieg. « the red angle
  15. Libro 36/52 :: Inside The Box by Drew Boyd and Jacob Goldenberg. « the red angle
  16. Libro 37 + 38/52 :: The Power of Less by Leo Babauta + Wild by Cheryl Strayed « the red angle
  17. Libro 39/52 :: Big Data by Viktor Mayer-Schonberger and Kenneth Cukier. « the red angle
  18. Libro 42/52 :: Black Irish by Stephan Talty « the red angle
  19. Libro 43/52 :: The Firm by Duff McDonald « the red angle
  20. Libros 44-50 :: The final chapter of the Libro 52* Challenge. « the red angle

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