If you are not familiar with Gary Vaynerchuk, you should be. Gary Vee (@garyvee) is the living, swearing, New York Jets-loving proof of the value, differentiation, and scale that can be applied courtesy of the internet.
The legend of Gary Vee is large.
Here is the speed version…
Immigrant parents open wine store.
Gary gets involved at an early age.
Idea of e-commerce materializes.
Gary sees the future.
People think he’s an idiot.
(Who would ever buy wine online?)
Gary combines personality, humor & wine IQ.
Gary starts Wine Library TV – wine videos.
Gary starts Vayner Media.
Vayner Media helps firms not be Internet-stupid.
The Thank You Economy is a rolling monologue detailing a social media paradigm for businesses through the eyes of Gary Vee. The book is compelling, convincing and casual.
The Thank You Economy is essentially a Social Media 101 guide.
Vaynerchuk’s passion in The Thank You Economy is palpable. I got the sense the book is a verbal data dump of the conversations he has daily with his staff and CMO’s across the country.
Gary Vee circles the wagons on a number of inter-related topics, but the over-riding theme is Social Media is here to stay and allows for the best type of interaction with customers: Direct.
While this book is heavier on the WHY vs. the HOW, the best content in The Thank You Economy comes from his Fallacy/Truth section. Gary identifies the most common questions/challenges he receives and explains how to respond.
For example: What’s the ROI on social media?
Gary’s (infamous) answer: What’s the ROI of your mother? The data isn’t as black and white like it has been in the past… the brands that have a soul and a heart and understand how to scale this will win.
Bottom Line: If you are asking yourself how Facebook/Twitter/Youtube/Blogging/et al can impact your business (and you should be…), this is a great place to start. WARNING: Gary is a character. To read more about what he’s like live, check out this post from his speech at The Art of Marketing in Chicago last year.
Bradley Hartmann is El Presidente at Red Angle (www.redanglespanish.com). He’s reading 52 books this year.
17. The Thank You Economy by Gary Vaynerchuk
Categories: Libro 52 Challenge