Libro 21/52 :: Ctrl Alt Delete by Mitch Joel


Buy it now.

I’ve been enjoying the Chicago Blackhawks run to the Stanley Cup Finals. I went to a party last week where a friend, Bobby Krueger, owner of MAVREK Development in Chicago, was in attendance. Game 2 against the LA Kings was on TV.


Krueger played junior hockey with the Cleveland Barons and then at Notre Dame.


The closest I ever got to playing hockey was watching Doug Dorsey in The Cutting Edge.



I have questions about hockey.

I want to know how I should think about the game.


What strategies are being used? 

What tactics will the Bruins employ against Toews and Kane? 

Do guys named Pierre get made fun of?


I want an expert to bring me up to speed as quickly as possible.

Bobby’s expertise can help me think about how I think about hockey.


In the same way, Mitch Joel’s new book Ctrl Alt Delete can help you understand how technology, eCommerce, social media and the like are converging to change the business landscape forever.

Screen shot 2013-06-09 at 11.04.06 AM

These forces will not only impact the business you work for, but it will also impact your life and your career. In a world where it’s extremely simple – and free – to share your insight and expertise with your peers, your industry and the world (through text, audio, video, images) – businesses will rely less and less on a double-sided sheet of 8.5 x 11 which contains at least 33% BS.


That is… your resume.


You are an expert at something.


How can you share this expertise with the world?

Ctrl Alt Delete will help you frame the way you think about business circa 2013.


When you can market your business (and yourself) on a smartphone, a tablet, a laptop, a desktop, a TV and a fridge… many of us are looking for ways to understand the interplay and implications of each. Where should you commit your resources – capital, talent and time?


Ctrl Alt Delete will help you with this.




So what if my company doesn’t have a social media presence? 

How can social media help me connect with my customers better? 

Why should my business have a blog?

I sell construction materials – why would I ever be on Instagram? 

Wait… what’s a Podcast again?


Ctrl Alt Delete will help you answer these questions so you can develop your own strategy.


One that is coherent and thoughtful.

And Mitch Joel is Canadian.

I’m sure he has some expertise to share on hockey as well.


Bottom line: Solid read for anyone interested in business today. Especially helpful for sales and marketing leaders who are less than 100% confident when it comes to social media and technology.  Mitch Joel writes a fantastic blog, subscribe to it here. You can see how Mitch shares his expertise through his blog and learn something nearly every day of the week.



Bradley Hartmann is El Presidente at Red Angle ( He’s reading 52 books this year. He’s still behind schedule. 


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LIBRO 52 Challenge YTD

1. Kennedy/Nixon by Chris Matthews

2. Poke the Box by Seth Godin

3. Gone Girl by Gillian Flynn 

NA. Buy-In by John Kotter and Lorne Whitehead

4. Education of an Accidental CEO by David Novak

5. Death of a Salesman by Arthur Miller

6. Blood, Brains and Beer by David Ogilvy

7. Lyndon Johnson :: Master of the Senate by Robert Caro

8. 1776 by David McCullough

9. To Sell Is Human by Dan Pink

NA. Profiles In Courage by JFK*

10. Write It When I’m Gone by Tom DeFrank

11. FDR by Jean Edward Smith

12. The Cluetrain Manifesto by Locke, Searls, Weinberger + Levine

13. One Click by Richard Brandt

14. Persuasive Presentations by Nancy Duarte

NA. James K. Polk by Walter Borneman

15. The Greatest Generation by Tom Brokaw

16. The Illustrious Dead by Stephan Talty

17. The Thank You Economy by Gary Vaynerchuk

18. Adventures of Johnny Bunko by Dan Pink

19. Thunderstruck by Erik Larson

20. In Cold Blood by Truman Capote

21. Ctrl Alt Delete by Mitch Joel

Categories: Libro 52 Challenge

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17 replies


  1. Libro 22 + 23/52 :: Down & Dirty Pictures by Peter Biskind + Makers by Chris Anderson « the red angle
  2. Libro 24/52: Tales From Q School by John Feinstein « the red angle
  3. Libro 25/52: The Business of Belief by Tom Asacker « the red angle
  4. Libro 26/52: 18 Minutes by Peter Bregman « the red angle
  5. Libro 27/52: Drive by Dan Pink « the red angle
  6. Libro 28/52 :: Enough by John Bogle « the red angle
  7. Libro 29/52 :: Contagious by Jonah Berger « the red angle
  8. Libro 30/52 :: Lexicon by Max Barry « the red angle
  9. Libro 31 + 32/52 :: Thinking, Fast and Slow by Daniel Kahneman + A Very Short Tour of the Mind by Michael Corballis « the red angle
  10. Libro 33/52 :: The No Asshole Rule by Robert Sutton « the red angle
  11. Libro 34 + 35/52 :: Choose Yourself by James Altucher + The Halo Effect by Phil Rosenzwieg. « the red angle
  12. Libro 36/52 :: Inside The Box by Drew Boyd and Jacob Goldenberg. « the red angle
  13. Libro 37 + 38/52 :: The Power of Less by Leo Babauta + Wild by Cheryl Strayed « the red angle
  14. Libro 39/52 :: Big Data by Viktor Mayer-Schonberger and Kenneth Cukier. « the red angle
  15. Libro 42/52 :: Black Irish by Stephan Talty « the red angle
  16. Libro 43/52 :: The Firm by Duff McDonald « the red angle
  17. Libros 44-50 :: The final chapter of the Libro 52* Challenge. « the red angle

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