I’ve been enjoying the Chicago Blackhawks run to the Stanley Cup Finals. I went to a party last week where a friend, Bobby Krueger, owner of MAVREK Development in Chicago, was in attendance. Game 2 against the LA Kings was on TV.
Krueger played junior hockey with the Cleveland Barons and then at Notre Dame.
The closest I ever got to playing hockey was watching Doug Dorsey in The Cutting Edge.
I have questions about hockey.
I want to know how I should think about the game.
What strategies are being used?
What tactics will the Bruins employ against Toews and Kane?
Do guys named Pierre get made fun of?
I want an expert to bring me up to speed as quickly as possible.
Bobby’s expertise can help me think about how I think about hockey.
These forces will not only impact the business you work for, but it will also impact your life and your career. In a world where it’s extremely simple – and free – to share your insight and expertise with your peers, your industry and the world (through text, audio, video, images) – businesses will rely less and less on a double-sided sheet of 8.5 x 11 which contains at least 33% BS.
That is… your resume.
You are an expert at something.
How can you share this expertise with the world?
Ctrl Alt Delete will help you frame the way you think about business circa 2013.
When you can market your business (and yourself) on a smartphone, a tablet, a laptop, a desktop, a TV and a fridge… many of us are looking for ways to understand the interplay and implications of each. Where should you commit your resources – capital, talent and time?
Ctrl Alt Delete will help you with this.
So what if my company doesn’t have a social media presence?
How can social media help me connect with my customers better?
Why should my business have a blog?
I sell construction materials – why would I ever be on Instagram?
Wait… what’s a Podcast again?
Ctrl Alt Delete will help you answer these questions so you can develop your own strategy.
One that is coherent and thoughtful.
And Mitch Joel is Canadian.
I’m sure he has some expertise to share on hockey as well.
Bottom line: Solid read for anyone interested in business today. Especially helpful for sales and marketing leaders who are less than 100% confident when it comes to social media and technology. Mitch Joel writes a fantastic blog, subscribe to it here. You can see how Mitch shares his expertise through his blog and learn something nearly every day of the week.
Bradley Hartmann is El Presidente at Red Angle (www.redanglespanish.com). He’s reading 52 books this year. He’s still behind schedule.
21. Ctrl Alt Delete by Mitch Joel
Categories: Libro 52 Challenge