Libro 25/52: The Business of Belief by Tom Asacker



I don’t want to bury the lead here… buy this book now.



I don’t want to screw that up.


Click this link, buy it, and then finish reading this post.

The Business of Belief has more valuable ideas to share than what you’ll read here.


Top-rated libro yet...

Top-rated libro yet…


Asacker’s book will only take a few hours to read, but the ideas in it may change the way you think.


Beliefs – conscious, subconscious, cultural, social – form the baseline for our actions. If we don’t understand what we believe and why, there is a loss of control. Along these lines Asacker quotes W. Edwards Deming, “If you can’t describe what you are doing as a process, you don’t know what you are doing.


Likewise, if you cannot explain your behavior – or your customers’ behaviors with your product – you may not have much of a thought process.


To help you avoid confusing movement with action, this book asks you to think about how you think.


Belief reads like a series of blog posts – short, entertaining, and thought-provoking – which many of them once were. But the book is very cohesive. It allows for a quick read. Which is nice… because this is a book I’ll read at least once every year.


Bottom Line: Buy this book now. When you’re done with it, share it with a colleague. Have a discussion about it. Businesses could use more thinking about thinking. This book will help you do that. And for more insights from Tom Asacker, sign up for his blog here.




Bradley Hartmann is El Presidente at Red Angle ( He’s reading 52 books this year. He’s behind at the moment, but he’s got plenty of belief….



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LIBRO 52 Challenge YTD

1. Kennedy/Nixon by Chris Matthews

2. Poke the Box by Seth Godin

3. Gone Girl by Gillian Flynn 

NA. Buy-In by John Kotter and Lorne Whitehead

4. Education of an Accidental CEO by David Novak

5. Death of a Salesman by Arthur Miller

6. Blood, Brains and Beer by David Ogilvy

7. Lyndon Johnson :: Master of the Senate by Robert Caro

8. 1776 by David McCullough

9. To Sell Is Human by Dan Pink

NA. Profiles In Courage by JFK*

10. Write It When I’m Gone by Tom DeFrank

11. FDR by Jean Edward Smith

12. The Cluetrain Manifesto by Locke, Searls, Weinberger + Levine

13. One Click by Richard Brandt

14. Persuasive Presentations by Nancy Duarte

NA. James K. Polk by Walter Borneman

15. The Greatest Generation by Tom Brokaw

16. The Illustrious Dead by Stephan Talty

17. The Thank You Economy by Gary Vaynerchuk

18. Adventures of Johnny Bunko by Dan Pink

19. Thunderstruck by Erik Larson

20. In Cold Blood by Truman Capote

21. Ctrl Alt Delete by Mitch Joel

22. Down & Dirty Pictures by Peter Biskind

23. Makers by Chris Anderson

24. Tales from Q School by John Feinstein

25. The Business of Belief by Tom Asacker

Categories: Jobsite Leadership, Libro 52 Challenge

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15 replies


  1. Libro 26/52: 18 Minutes by Peter Bregman « the red angle
  2. Libro 27/52: Drive by Dan Pink « the red angle
  3. Libro 28/52 :: Enough by John Bogle « the red angle
  4. Libro 29/52 :: Contagious by Jonah Berger « the red angle
  5. Libro 30/52 :: Lexicon by Max Barry « the red angle
  6. Libro 31 + 32/52 :: Thinking, Fast and Slow by Daniel Kahneman + A Very Short Tour of the Mind by Michael Corballis « the red angle
  7. Libro 33/52 :: The No Asshole Rule by Robert Sutton « the red angle
  8. Libro 34 + 35/52 :: Choose Yourself by James Altucher + The Halo Effect by Phil Rosenzwieg. « the red angle
  9. Libro 36/52 :: Inside The Box by Drew Boyd and Jacob Goldenberg. « the red angle
  10. Libro 37 + 38/52 :: The Power of Less by Leo Babauta + Wild by Cheryl Strayed « the red angle
  11. Libro 39/52 :: Big Data by Viktor Mayer-Schonberger and Kenneth Cukier. « the red angle
  12. Libro 42/52 :: Black Irish by Stephan Talty « the red angle
  13. Libro 43/52 :: The Firm by Duff McDonald « the red angle
  14. Libros 44-50 :: The final chapter of the Libro 52* Challenge. « the red angle
  15. Top 5 Books of 2013 :: My Next Book…. « the red angle

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