I don’t want to bury the lead here… buy this book now.
I don’t want to screw that up.
Click this link, buy it, and then finish reading this post.
The Business of Belief has more valuable ideas to share than what you’ll read here.
Asacker’s book will only take a few hours to read, but the ideas in it may change the way you think.
Beliefs – conscious, subconscious, cultural, social – form the baseline for our actions. If we don’t understand what we believe and why, there is a loss of control. Along these lines Asacker quotes W. Edwards Deming, “If you can’t describe what you are doing as a process, you don’t know what you are doing.”
Likewise, if you cannot explain your behavior – or your customers’ behaviors with your product – you may not have much of a thought process.
To help you avoid confusing movement with action, this book asks you to think about how you think.
Belief reads like a series of blog posts – short, entertaining, and thought-provoking – which many of them once were. But the book is very cohesive. It allows for a quick read. Which is nice… because this is a book I’ll read at least once every year.
Bottom Line: Buy this book now. When you’re done with it, share it with a colleague. Have a discussion about it. Businesses could use more thinking about thinking. This book will help you do that. And for more insights from Tom Asacker, sign up for his blog here.
Bradley Hartmann is El Presidente at Red Angle (www.redanglespanish.com). He’s reading 52 books this year. He’s behind at the moment, but he’s got plenty of belief….
25. The Business of Belief by Tom Asacker