Why we need more Cheeseheads in Tijuana.

Screen shot 2014-03-05 at 8.17.15 AM

I recently met a Cheesehead who is dominating in Tijuana.


Raised in Milwaukee, he attended the University of Wisconsin-Stout where he studied Construction Management. A top construction firm hired him and sent him packing to Mexico.




He now lives in San Diego and commutes to Tijuana at the U.S. – Mexico border.

Screen shot 2014-03-05 at 8.19.28 AM


From Menomonie to Tijuana…. Quite the culture change, eh?” I asked.


It’s OK. You adapt…. I learned two Spanish phrases that have helped me a ton.


“¿Qué onda, guey?” and “Mucho mejor.”

“What’s up, dude?” and “Much better.”


These guys (the Hispanic workers) eat it up. I think they appreciate I’m making the effort.

It’s only 2 phrases, but it goes a long way.


He went on.

I see guys with stickers on their hardhats that say, ‘Speak English or Get the Hell Out!’ It’s pretty ignorant. Hispanics have been in this part of the country a lot longer than we have.…


That’s true.


(Quick History Lesson: Hernán Cortés led the Spanish invasion of Mexico in 1519. The now American southwest wasn’t “ours” until 1848 when the Treaty of Guadalupe Hidalgo ended the Mexican-American War. So the Spanish language has at least a 329-year head start on English in this region…) 


It should be noted, Milwaukee has relatively few Latino residents.

Menomonie has even fewer.


The fact that this kid can adapt so quickly to such a dramatic cultural change (and yes, Menomonie to Tijuana is dramatic) is a tribute to himself, his family, his school and his employer.


Or maybe it’s none of those things.

I don’t know.


Maybe it’s just a young employee working as efficiently as possible.

Working smarter, not harder.


Either way, it’s something to consider when hiring your next employee.

I’ll take an adaptable, coachable and culturally-sensitive college grad over a veteran with 15 years experience and a “Speak English or Get the Hell Out!” sticker on his hardhat.



Wisconsin cheese.

Made in America’s Heartland.

Becoming quite popular in Tijuana.



Bradley Hartmann is founder and El Presidente at Red Angle (www.redanglespanish.com), a training and consulting firm bridging the English-Spanish language gap in the construction industry.    

If you enjoyed this post and would be interested in other related content, subscribe to our monthly Newsletter – the Red Angle Revista. Once a month, no fluff, no sales pitches. Just ideas and language skills to help you run a better job.

Categories: Construction Spanish, Jobsite Leadership

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: