What you’re aiming for.

Screen shot 2014-04-14 at 10.49.50 PM

6 weeks.

6 weeks is the right amount.

In 6 weeks, focusing less than 10 minutes a day using a combination of brief videos, customized workbooks, flash cards and an audio CD in your car, you can speak Spanish to solve problems and sell more.

You won’t be fluent.

Not by a long shot.

But you’ll be able to communicate clearly & consistently.

Maybe you’ll use your Spanish to improve safety.

Maybe you’ll use your Spanish to decrease rework.

Maybe you’ll use your Spanish to sell más.

Regardless of your motivation, there’s a fundamental truth beneath it all:

Communicating more effectively helps you while it helps them.

Language learning is a form of enlightened self-interest.

You benefit most directly.

But others do too.

Speaking Spanish enables you to listen to Spanish-speakers.

To get their point of view.

After 2 weeks into an on-going 6 week course, I received this note from a Red Angle participant.

This is what you’re aiming for.

“I love that we get to use a little slang. I pulled the “Cómo estás + Cómo andas” with one of my customer’s workers walking into the store. Then I looked at the business owner whom I consider a friend and said  ¿Qué onda?  while giving him a little point with my finger. 

All the guys loosened up right away and they gave me some impromptu Spanish lessons on the spot. It gives them a kick that I’m trying to learn and they are all about helping. Helps the relationships all around with the Hispanic customers. ¡Muchas gracias!”   

This is it.

This is what you’re aiming for.

It’s about building relationships.

It’s about having fun on the job.

It’s about leveraging what you’ve learned to learn more.

In a country full of “Speak English or get out!” meaningful differentiation can arrive in only 2 weeks, apparently.

 

 

Bradley Hartmann is founder and El Presidente at Red Angle (www.redanglespanish.com), a training and consulting firm bridging the English-Spanish (and a bit of Polish…) language gap in the construction industry.

If you enjoyed this post and would be interested in other related content, subscribe to our monthly Newsletter – the Red Angle Revista. Once a month, no fluff, no sales pitches. Just ideas and language skills to help you run a better job.

Advertisements


Categories: Construction Spanish

Tags: , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: