Haunting Dreams en Español… one customer at a time.

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Alcohol has its place in the creative process.

Where, exactly, that is—well, that depends on the result.



Sometimes you need a little distance from your new babe to determine if it’s ugly or not.

Even then, with some additional perspective, you find out . . . you’re not so sure.

(Sub-stellar results can just as easily occur while sober, but then there’s no easy scapegoat.)



And so it was with the Red Angle Enchufe video.

One evening a few months ago, I was completing a new video for the Spanish term enchufe.








Enchufe is a critical term in the Red Angle Safety Spanish lineup because on jobsites with temporary power, this tends to happen more than anyone would like to admit.

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And then workers get electrocuted.


Anyway, the hour ran late on my Enchufe video production and the whisper of booze wafted from the fridge.

I obliged.



A few sweet ounces into the bottle, the epiphany came.

The mystical muse of the microbrew meandered in.

Just like that.




Talking outlet faces!

An oddly repetitive voiceover!

Yes, this is gold! I thought to myself.



Shortly thereafter, I was giggling like a schoolgirl, oh so amused with my hilariosity.

The next morning I reviewed my late night, Lagunitas-inspired Enchufe video.



I still thought it was kinda funny.

I also thought it was annoying.



Could it be both?

Or is that some irreconcilable paradox?



When in doubt—I ship.

Out it went.



Let my Clients decide, I say.

Within days, I had my answer.



“The enchufe video was the best one yet! I will never forget enchufe—on the exam or on the job site!”

– Student at Purdue University in BCM 457



Positive feedback on the college front.




What about the real-world?

Then this comment arrived in my inbox from a Client in the southwest.


“For the record, your Chewy voice repeating “Enchufe” is going to haunt my dreams for years…”



You’re welcome?

You decide.




Bradley Hartmann is founder and El Presidente at Red Angle (www.redanglespanish.com), a training, consulting and eLearning firm bridging the English-Spanish language gap in the construction industry. He bets you’ll remember enchufe 30 days from now.

Categories: Jobsite Leadership

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